Dave Lowe is a Sports Marketing Professional with over 17 years experience in marketing across various industries. Following five years in IT and Telecoms, Dave returned to University in 2009 to study a Masters in Sports Management graduating with merit a year later. Whilst studying, Dave completed a sports marketing internship in the English Premier League with Bolton Wanderers as well as attending and organising sports industry events.
After periods of consultancy in both Rugby and Football, Dave joined St.Helens R.F.C. in April 2011 as Digital Marketing and Membership Manager. With a focus on developing ticketing and membership strategy, he helped the club achieve record season ticket sales and average attendance levels in 2012. Dave has also contributed to social media strategy, e-commerce, and match day hospitality, and currently manages aspects of match day operations, ticketing, and CRM.
Dave specialises in fan experience, digital marketing, social media and sports, CRM, ticketing and membership strategy. He also mentors sports marketing students and advises on how to launch your own sports career.
His areas of interest lie in social media in sport, developing Sports CRM, fan engagement, and sports fan experiences.
More recently Dave was announced as a member of the Advisory Panel for the Fan Experience Forum 2015 taking place in Barcelona on June 9, 2015.